Amir Afkhami, Chairman
Amir comes with over 30 years experience of working with global retail and consumer brands, most recently as COO of global franchise operator of Al Shaya Group.
Prior to joining Al Shaya, Amir had been the Group Finance Director, Investor Relations Director and Managing Director of Arcadia International.
He brings to The Soke not just his understanding of finance but his immense experience in developing, expanding and managing consumer brands for different markets. Amir is a chartered accountant by training.